Companies & Employees: A Rough ‘Tug-of-War’ In The COVID-19 Panic-Demic
Suicides, hunger, depression, lay-offs, deaths. COVID-19: This is a time that was never imagined to occur on the whole earth’s humanity altogether at the same time. For the business world, it’s a...
View ArticleGood Data For Account Based Marketing Is Like Oxygen
Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data for account...
View ArticlePredictive Analytics for Account Based Marketing – All Things Covered
Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of sales-marketing...
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Why Marketing and Sales Alignment Should Be Your First Focus
Marketing and sales have been the two most important players in the traditional business set up. However, with changing times, the setups also need to change. With the advent of technology and growing...
View ArticlePandemic Survival: A Rise of a Downfall of B2B Manufacturing Firms
After the huge blow served by COVID-19 on a global scale, commercial production, economic conditions and sales activities of B2B manufacturers had to take the back seat and suffer grandly by the rapid...
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Optimizing Lead Conversion Rate: A B2B Master Plan
Lead conversion It isn’t rocket science – businesses need customers to thrive. The more the customers, the bigger the business. Find the right customers, make them want to step through your door, and...
View ArticleB2B Buyer Personas: The Why, The How, And The Who – With Exclusive Examples
If Socrates was a modern marketer, his maxim would be “Know thy customer”. Knowing the personality of your customer – who they are, where they come from, what they need, want, and dream of – is...
View Article10 reasons Why Openthrive prefers Work From Home
Until Covid-19 struck we were not a big fan of working from home. The pandemic forced us to send our employees home and work virtually. Remote work posed a big moment in thriving our lives and helping...
View ArticleHow To Align Your Sales & Marketing Towards A Common Goal – A Kickstart
Lead generation, as important as it is, is only a part of the bigger picture of business growth. To make the most out of every lead and maximize ROI at every sales lifecycle, a business needs its...
View ArticleHow to Keep Your Website Relevant and to the Point
Websites are a vital part of any modern-age business’s success. It does not only provide organizations an online identity over the internet, but has also been a significant source of business for...
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Marketing Tips To Make 2021 Your Year – Keep The Fascination Alive In These...
When 2019 came to a close and transitioned into 2020, much of the world was rejoicing the start of a new decade. Little would we have fathomed at the time the magnitude of what was about to unfold....
View Article5 effective Ways To Move Beyond Marketing Numbers
At first glance, understanding if the marketing business is successful or not is done by channeling the numbers. In fact, you can’t always quantify if statistics marks a business successful or not....
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5 Helpful Tips To Improve Sales For B2B
We have buried roots in businesses. It all started with an intent to help other businesses meet their goals. Here, we value the vital contribution you make to meet the economy, and work to flourish...
View Article7 Ways To Bring Empathy Back To Your Sales Team
Empathy is nothing but an act of putting yourself in others’ shoes and foresee a problem from their point of view. If you’re serving customers, then empathy is the power of human interaction with your...
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6 Things Your B2B Website Needs
Originally Published On UNSTACK Websites are key in gaining enough customer engagement and broader recognition to establish a brand, especially for B2B companies. But what does it take to create a B2B...
View ArticleWhy You Should Move Your Website to HubSpot CMS
Running and maintaining a website is a difficult task. Security and performance of the website are the necessary things to be worried about. As the website grows, editing and maintaining the content...
View ArticleMobile-First Website Design – What’s All The Fuss About & Why Use It For Your...
Have you ever come across elderly folks all frowny-faced and complaining about how it used to be so much better in the good ol’ (mobile-free) days? Or “90s kids” putting their phone aside for a minute...
View Article10 reasons Why Openthrive prefers Work From Home
Until Covid-19 struck we were not a big fan of working from home. The pandemic forced us to send our employees home and work virtually. Remote work posed a big moment in thriving our lives and helping...
View ArticleHow To Align Your Sales & Marketing Towards A Common Goal – A Kickstart
Lead generation, as important as it is, is only a part of the bigger picture of business growth. To make the most out of every lead and maximize ROI at every sales lifecycle, a business needs its...
View ArticleHow to Keep Your Website Relevant and to the Point
Websites are a vital part of any modern-age business’s success. It does not only provide organizations an online identity over the internet, but has also been a significant source of business for...
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