Predictive Analytics for Account Based Marketing – All Things Covered
Accounts Based Marketing is end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of sales-marketing alignment. It...
View ArticleMeasure And Report Account Based Marketing (ABM) Accurately
Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional ways to using online tools to measure and report account based...
View ArticleOpportunity Cost Of Misaligned Marketing & Sales Teams
Sales and Marketing are often considered two sides of the same coin. They both directly touch the same customer base. Now, ask yourself this question: Are your Marketing And Sales teams aligned?...
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Needs, Wants & Wishes in Marketing
Your company serves an audience. Does your audience have a “need” for your product? Does your audience have a “want” for your product? Does your audience have a “wish” for your product? See, the needs...
View ArticleYou Aren’t Stuck, You’re Ready to Scale
Every business goes through a phase where all the moving parts seem like going nowhere. So much so that the situation becomes as if nothing works. Business revenue either declines or sticks to a flat...
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Gated or Ungated – Solved For B2B
To give a brief context of what gated and undated items are, I’ve borrowed the analogy from the apartment buildings. There are security guards posted at the entry gates of an apartment building....
View ArticleHow To Get Your Team To Adapt To The New Changes
Push it down their throat. No. Don’t do that. If you’ve worked your buns off in building a new strategy, setting up new software, finding the best-fitting consultant, or anything of that sort, your...
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Top 10 Headless CMS Platforms
According to Rebecca Lieb, Content Strategist & Author, “Content is the atomic particle of all digital marketing”. Therefore, it has never been more critical to create digital experiences and...
View ArticleWhy Omnichannel Strategy Is An Urgent Call For Manufacturing
The business landscape in manufacturing companies is drastically evolving. They face unique challenges when it comes to driving sales growth. Traditional approaches to sales and marketing are no...
View ArticleAccount Based Marketing’s Vital Pulse: Nurturing Success through Good Data
Account-based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data for account-based...
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10 Reasons Why Your B2B Sales Will Never Perform
No matter what you sell, you’ll need revenue to sustain, run and grow your business. In B2B it is more challenging because you have a very limited number of buyers surrounded by wooing competitors. As...
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Master These 3 B2B SaaS Metrics For Revenue Growth
As someone who is leading a B2B SaaS company with a great product, what keeps you up at night? What’s the trouble? Is adding more SDRs not helping the revenue growth? Spending huge $$$$$$$ on the...
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The Cost Of An Incomplete And Bad Website Experience
With no-code tools and AI, it has become easier than ever to stack some random sections together and call it a website. Not just bootstrapped startups, even bigger companies don’t bother about the...
View ArticleWP Alternative – Life After WordPress
WordPress found itself trapped in a controversy, raising questions about its ethics and the control users have over their websites. This incident highlighted some risks involved in relying on...
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